Ipsa scientia potestas est (Sir Francis Bacon 1597)
Knowledge is power. Given that wool occupies less than 2% of the global textile fibre business it is not surprising that many people are lacking knowledge of the properties and benefits of the fibre which justify the higher cost of products made from wool. Roy Kettlewell has many years of experience in presenting courses to help staff in retailers, in manufacturers and in universities understand a little more about the wonderful world of wool. In particular, The Woolmark Wool Appreciation Courses which he helped develop whilst at The Woolmark Company can, with their approval, be presented at three levels.